How does Apple print?
iPhone first. Services second and compounding. Hardware around the phone.
The device is the gate. The services attach is the second book.
The mix
- iPhoneStill the gate.51%
- ServicesStore, iCloud, media.24%
- Mac / iPadThe rest of the computer.15%
- Wearables / otherWatch, AirPods.10%
Apple 10-K product mix.
Who pays
People who buy iPhones. Developers on the store. Services subscribers.
Who builds
Hardware, silicon, and services software. Design is not a side seat.