Print desk·2026-07-25.md·.md
Salesforce vs HubSpot: different books, same decade
Recurring subscriptions on the CRM. Services around the seat. Recurring seats, then services. The AE sells the cloud.
Salesforce leads on Subscription (92%). HubSpot leads on Subscription (85%). The seat follows the slice that pays.
The mix
Hover a slice
- Subscription92%85%
- Services8%15%
- SalesforceHubSpot
Recurring subscriptions on the CRM. Services around the seat.
Pays: Enterprise IT and revenue teams.
Builds: Product engineering plus a large GTM book.
Recurring seats, then services. The AE sells the cloud.
Pays: Businesses on a subscription.
Builds: Product engineering and a GTM book.
The seat
Do not treat Salesforce and HubSpot as one market. Product engineering plus a large GTM book. That is not Product engineering and a GTM book. Name the book before the interview.