How does Google print?
Ads are still the book. Cloud is the growth line. YouTube and subscriptions sit under ads.
The search box funds the lab. Cloud is the second engine.
The mix
- AdvertisingSearch, YouTube, network.75%
- Google CloudGCP + workspace cloud.13%
- OtherSubscriptions, hardware, other.12%
Alphabet 10-K shape. Ads still dominate revenue.
Who pays
Advertisers. Cloud customers. YouTube and Pixel on the side.
Who builds
Search, ads, YouTube, Cloud, DeepMind / Gemini. The IC book is huge.
