How LinkedIn and Salesforce print
Talent solutions. Then ads. Then Premium. Microsoft owns the book.
Recurring subscriptions on the CRM. Services around the seat.
The mix
Hover a slice
- Talent solutions62%—
- Marketing solutions22%—
- Premium / other16%—
- Subscription—92%
- Services—8%
- LinkedInSalesforce
A network that sells hiring and attention. The feed is not the product. The recruiter is.
Pays: TA teams. Advertisers. Premium members.
Builds: Recruiter, ads, and the graph.
Salesforce
The AE sells the cloud. The CS person keeps it. The engineer builds the next cloud.
Pays: Enterprise IT and revenue teams.
Builds: Product engineering plus a large GTM book.