How does Perplexity print?
Pro seats and API. Ads are the open question.
A search habit that wants a subscription. The model bill is the COGS.
The mix
- Pro seatsConsumer sub.65%
- APIBuilders.25%
- OtherEnterprise / ads tests.10%
Who pays
Pro users. API callers.
Who builds
Search, ranking, and the answer surface.