How does Spotify print?
Premium subscriptions, then ads on the free tier. Labels take most of it.
A take-rate on listening. The product is the habit and the catalog deal.
The mix
- PremiumPaid seats.86%
- Ad-supportedFree tier ads.14%
Who pays
Premium subscribers. Advertisers on free.
Who builds
Personalization, platform, and the people who keep the rights working.