Print desk·2026-08-05·.md
LinkedIn vs Salesforce: different books, same decade
Talent solutions. Then ads. Then Premium. Microsoft owns the book. Recurring subscriptions on the CRM. Services around the seat.
LinkedIn leads on Talent solutions (62%). Salesforce leads on Subscription (92%). The seat follows the slice that pays.
The mix
Hover a slice
- Talent solutions62%—
- Marketing solutions22%—
- Premium / other16%—
- Subscription—92%
- Services—8%
- LinkedInSalesforce
Talent solutions. Then ads. Then Premium. Microsoft owns the book.
Pays: TA teams. Advertisers. Premium members.
Builds: Recruiter, ads, and the graph.
Recurring subscriptions on the CRM. Services around the seat.
Pays: Enterprise IT and revenue teams.
Builds: Product engineering plus a large GTM book.
The seat
Do not treat LinkedIn and Salesforce as one market. Recruiter, ads, and the graph. That is not Product engineering plus a large GTM book. Name the book before the interview.