Print desk·2026-08-27.md·.md

NVIDIA vs Amazon: different books, same decade

Data-center GPUs. Gaming is the old book. Auto and OEM are the rest. Stores are the sales. AWS is the profit. Ads are the quiet third engine.

NVIDIA leads on Data center (88%). Amazon leads on Online stores (68%). The seat follows the slice that pays.

The mix

Hover a slice

NVIDIA
Amazon
  • Data center88%
  • Gaming8%
  • Auto / OEM / other4%5%
  • Online stores68%
  • AWS17%
  • Ads10%
  • NVIDIAAmazon
NVIDIA

Data-center GPUs. Gaming is the old book. Auto and OEM are the rest.

Pays: Hyperscalers, neo-clouds, and anyone training or serving models.

Builds: Silicon, systems, CUDA, and the people who keep the stack sold.

Amazon

Stores are the sales. AWS is the profit. Ads are the quiet third engine.

Pays: Shoppers. AWS accounts. Advertisers on the store.

Builds: Retail, logistics, AWS, ads. The SWE book is split across those.

The seat

Do not treat NVIDIA and Amazon as one market. Silicon, systems, CUDA, and the people who keep the stack sold. That is not Retail, logistics, AWS, ads. The SWE book is split across those. Name the book before the interview.

NVIDIA print·Amazon print·evergreen pair