How Apple and Tesla print
iPhone first. Services second and compounding. Hardware around the phone.
Cars first. Energy growing. FSD and robotaxis are the option.
The mix
Hover a slice
- iPhone51%—
- Services24%8%
- Mac / iPad15%—
- Wearables / other10%—
- Automotive—80%
- Energy—12%
- AppleTesla
Apple
The device is the gate. The services attach is the second book.
Pays: People who buy iPhones. Developers on the store. Services subscribers.
Builds: Hardware, silicon, and services software. Design is not a side seat.
Tesla
The factory is the product. Autopilot and Optimus are the story on top.
Pays: Car buyers. Energy customers. Future robotaxi riders.
Builds: Vehicle, Autopilot, energy, Optimus. A lot of manufacturing IC.