How Netflix and Spotify print
Subscriptions. Ads are a newer, smaller line. Content is the cost.
Premium subscriptions, then ads on the free tier. Labels take most of it.
The mix
Hover a slice
- Subscriptions93%—
- Ads7%14%
- Premium—86%
- NetflixSpotify
Netflix
Cash in from the seat. Cash out to the show. The engineer keeps the stream up.
Pays: Subscribers. Advertisers on the ad tier.
Builds: Streaming, recommendations, studio tools. All-cash IC book.
Spotify
A take-rate on listening. The product is the habit and the catalog deal.
Pays: Premium subscribers. Advertisers on free.
Builds: Personalization, platform, and the people who keep the rights working.